Hello to everyone reading this,

First, thank you for taking the time to visit koreanindie.com. If this is your first visiting the site, there is a lot of stuff to read. From our reviews, interviews, news (soon to be updated more), and commentaries; there’s a lot to either discover or explore the genre of your choice.

koreanindie 2014 header

koreanindie.com passed its two year anniversary last October and it’s been a short, but long journey. A lot has changed over that time and another change is coming. Anna has decided to return to her site, IndiefulROK.

When I started wakesidevision.com, it was to highlight music from Japan and South Korea. There wasn’t any big plan other than consistently post reviews of music with the occasional interview. This continued with koreanindie.com in the beginning stages. The original plan was to collect the founders’ relative expertise and combine everything into one voice.

But koreanindie was always an “after-hours” project in those days.

Forward to the last year, I found more personal reasons to push koreanindie farther. The site is the way that I connect to my Korean heritage and culture. While I appreciate the historical culture, it’s through the music that I really see how wonderful South Korea is.

Now that I’m Editor at Large, I want to do more. I want to do more than post reviews, news, and interviews. While these are excellent ways of spreading knowledge about musicians, I see that the site doesn’t have a direct impact on helping musicians.

Talking with many musicians, living solely on music is near impossible. Most musicians have jobs and create/perform on the weekends. They have a strong dedication to creating music. I feel that this dedication has to be supplemented with the help of koreanindie.com.

Over the last year, I also feel that koreanindie.com is growing beyond a simple blog. It’s a window into the vast ocean of music. I would never consider myself an expert on Korean music. My only goal is to present the music that you, the reader, might enjoy.

In turn, I hope that you can support these musicians by buying their music so they can continue to create new songs, EPs, and albums. But one problem is that availability of releases outside of South Korea isn’t always possible, something that seems to be improving over time.

Revenue


Over the past few months, I’ve been planning projects that koreanindie can accomplish. But each time, I hit a wall. It’s the same wall that musicians are having problems with. Having the money to make these projects a reality.

Now, this isn’t a call for donations or crowdfunding to pay for anything. I’m trying to be transparent about what the site may feature in the future. One avenue is inserting ads into the site. It’s something I’m exploring. Another is select partnerships with online retailers that are relevant to the site. The research into ads has just started, but I’m not going to plaster the site without explaining the purpose of adding them.

Any money that the site makes from ads goes back into the site. This means first covering hosting costs. Hosting is the biggest out of pocket cost right now. Ad revenue will be able to cover some of it.

koreanindie shirt

Other way revenue will be used is to print more koreanindie shirts. The first run that I did was printed out of pocket and I would like to be able to offer shirts at a better price with different designs in the future.

The last bit of revenue that the site could earn, I would like to use to directly support musicians and bands to record and release music. If you’ve watched social media, you see that bands are using crowdfunding in South Korea to gain the money to release albums. I would like koreanindie to be able to support these upcoming bands and directly make an impact in the release of music.

One thing I want to make clear: Revenue is not the same as profit. I’m not trying to profit from the site, but raise money to fund more projects.

I have a dream project that I’ve talked to some bands about and it’s something I’m also starting planning. It’s still a ways off, but I plan on having the first draft done by the Summer.

The Team


You may have seen lately that there are more writers on the site. When I made a call for contributing writers in the Winter, going through all the applications I decided on two.

Xtian comes from McRoth’s Residence and covers more of the R&B, Soul, and Hip-Hop side of Korean music. Xtian has the experience of writing about Korean music and it’s good to see him continue writing.

Missy is the other contributing writer and is using her time between college and internships to write for the site. A new writer about Korean music, I generally let her write about what interests her, and she’s finding her voice quickly.

With their help I’m able to work on more projects, but three writers can’t possibly hope to cover everything about Korean independent music and once again, I’m looking to expand the team.

If you’re interested in joining the team, here are the requirements:

  • English-speaking writer (Fluency in Korean, obviously a big plus)
  • Submit a review (non-published) of any Korean album, EP, or single (around 250 words)
  • List of 5 favorite Korean albums (any genre)

Email to: info[at]koreanindie[.]com

Writing positions are volunteer only. There are no paid positions on the site at this time.

koreanindie’s future


At this point, koreanindie is more than a project for fun. It’s my goal that it serves as the first place where international readers can learn about Korean independent music. I also want it to be a place where musicians can communicate directly with readers and these steps are in the works.

I wholeheartedly thank anyone who reads the site. It’s still young, but the potential impact it can have is huge and this can only be accomplished with the support of our readers.

Please let your friends know about koreanindie.com and follow us on Twitter and Facebook.

2014 will be the year of growth for koreanindie.com. Please keep an eye on it.

– Chris

Korean Indie Editor-At-Large The person in the background watching over everything.